Online marketing is one of the fastest growing sectors in the world and any successful business now needs access to people with the knowledge and skills to promote business online.
You do not need any experience in digital marketing to retrain and move into a flexible and rewarding career that can fit around your lifestyle.
The Diploma in Digital Marketing qualification allows you to take your career to a new level and become sought after by businesses of all sizes.
Distinguish yourself from your peers with professional, practical knowledge of the use of digital marketing in a business. During the course, which is assessed through a portfolio of evidence, you will cover practical use of the entire range of digital marketing channels including WordPress websites, email newsletters, social networking, videos, mobile, and content marketing as well as marketing theories and principles including competitor analysis, marketing audits, marketing strategy and planning. We also cover the legal side of digital marketing, social media policies and crisis management.
During this course you will be able to attend the live classes or catch up on the recording to study the course content in your own time. There will be 15 course assignments that would need completing and submitting in order to achieve this qualification. You will find the assignment briefs within the course units within the curriculum section. Your designated course tutor will be on hand to help you with your course assignments as and when needed via phone call or email.
You will also find additional learning materials in this course within the video, reading and additional activities sections of the individual units. We recommend to go through these too to really benefit from everything you can out of the course, however these are not required to complete to qualify (but they will make you a better marketer!)
Your course tutor will also be checking that you are completing the end of unit quizzes. These are required to complete in order to check your knowledge and understanding of the units that are taught.
This unit concerns understanding the organisation’s procedures for dealing with legal, regulatory and ethical requirements relating to sales or marketing and the legal, regulatory and ethical limits of the role.
The aim of this unit is to help the learner understand the business environment and how it impacts on opportunities for learning and work.
This unit concerns understanding the principles of market segmentation, how to assess market opportunities for new products and/or services, the principles of marketing strategy development and how to evaluate the effectiveness of a marketing strategy.
This unit is about understanding advertising and promotion within social media sites and the use of digital vouchers for a business.
This unit is about the fundamentals of social media marketing for a business.
This unit will make learners aware of the goals, benefits, methods, factors and technologies of content marketing and provide them with the knowledge and skills to create, implement and evaluate the success of a campaign.
This unit is about the ability to use a software application designed to create, modify and layout images for display in print or on a screen (e.g. vector graphics for design and drawing; raster graphics for photo manipulation or illustration).
Search engine marketing (e.g. pay per click) is an extremely important channel for e- commerce companies, providing a large percentage of website traffic for a business.
This unit is about understanding how to implement keywords and/or keyword phrases on a website to achieve maximise optimisation.
This unit is about analysing and reporting data that meets the aims and objectives of the research.
An essential question for the digital marketer is “How do we know if our campaign has been successful or not?” This unit equips learners with the knowledge and skills to help them understand and utilise campaign feedback data provided by technologies such as reports and dashboards.
This unit is an introduction to website creation using content management system software (CMS). It includes implementation of keywords, use of templates, blog and measuring success. It also covers an awareness of accessibility.
This unit is about the ability to use a software application designed for planning, designing and building websites. On completion of this unit a candidate should be able to select and use a range of advanced website software tools and techniques to develop multiple-page websites with multimedia and interactive features.
This unit is about the ability to use IT tools and devices for collaborative working and communications, such as web or video conferencing, instant messaging/chat, online phone and video calls; online forums, social networking sites, wikis and other centralised depositories for documents, blogging, RSS and data feeds, bulk SMS or online work management tools.
This unit provides learners with the understanding needed to develop their own professionalism through working in digital marketing and so become more effective employees and colleagues. Learners will develop skills needed to develop their own personal development plans
